John Wilson
Adventures in the McCrackenverse
Sex (SEX, SEX), indie rock, and "the evangelical Christian leadership."Brett McCracken, a self-described "27-year-old evangelical," is the author of Hipster Christianity: When Church and Cool Collide, recently published by Baker. An article by McCracken on the subject of his book will be the cover story in the September 2010 issue of Christianity Today magazine. And last week he appeared in the Wall Street Journal, warning against "The Perils of 'Wannabe Cool' Christianity."
In the WSJ piece, McCracken describes a panic over the prospect of young people deserting the church en masse: "baby-boomer evangelical leaders frantically assess what they have done wrong (why didn't megachurches work to attract youth in the long term?) and scramble to figure out a plan to keep young members engaged in the life of the church."
So how exactly have these frantic leaders responded? "Increasingly," McCracken writes, "the 'plan' has taken the form of a total image overhaul, where efforts are made to rebrand Christianity as hip, countercultural, relevant."
Pause for a moment and re-read this sentence with me. "Increasingly," meaning what? More so than in the 1960s, for instance? "Increasingly" as determined how (apart from McCracken's say-so)? "Increasingly" meaning widespread—so that if you are attending an evangelical church, there is a good chance that you have experienced this attempt at a "total image overhaul" firsthand? Or is it in fact highly unlikely that your church has experienced any such thing? And by the way, who are the "evangelical leaders" that have hatched this plan?
Let's move on. What ghastly forms does this attempt to be cool take? "For some," McCracken explains, "it means trying to be more culturally savvy." Not that he is against cultural sophistication, you understand. How could he be? To write a book about would-be hipsters, you have to be hip yourself, even as you are criticizing those who aspire to hipness. It's a tricky balancing act. In his role as hipster-scold, McCracken arches a brow, signaling the discerning reader: It's so tacky when your pastor "quotes Stephen Colbert or references Lady Gaga during his sermon, or a church sponsors a screening of the R-rated No Country for Old Men." Why is this misguided? Well, you can imagine a genuinely savvy pastor referencing Lady Gaga appropriately, but what you are more likely to get—so McCracken's argument goes—is a pitiful lusting after "relevance," the way pastors decades ago clumsily worked phrases like "it's my bag" into their sermon titles, to the excruciating discomfort of their young listeners.
And speaking of lusting, those frantic evangelical leaders aren't content merely to allude to Lady Gaga now and then. Nope. "Sex is a popular shock tactic. Evangelical-authored books like Sex God (by Rob Bell) and Real Sex (by Lauren Winner) are par for the course these days." Cue the indie rock band.
Wait, wait. We're talking about books … that prove what? Every workday, new books written by evangelicals (or writers with a strong affinity for evangelicals, whether or not they self-identify as such) appear on my desk. These books take up an enormous range of subjects. A few of them, yes, are about sex. And this is supposed to be evidence for some striking trend? (I wonder whatever happened to my copy of Total Woman.) By the way, why are these two books in particular said to be representative of the frantic, ill-conceived "plan" to keep young people in the fold? As I read them, Bell's and Winner's books are both deeply informed by Scripture and grounded in the life of the church.
Where is McCracken going with all this? What insight is he leading up to? This:
If the evangelical Christian leadership [there they are again, that mysterious mafia!] thinks that "cool Christianity" is a sustainable path forward, they are severely mistaken. As a twentysomething, I can say with confidence that when it comes to church, we don't want cool as much as we want real.
"We want real": The combination of pretension and naïveté in this declaration is stunning, but it is par for the course, so to speak, in the McCrackenverse.
John Wilson is the editor of Books & Culture.
Copyright © 2010 Books & Culture. Click for reprint information.




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shawn
Whoa whoa whoa Wilson. You sound like an Olbermann. I'm guessing you have used Lady Gaga to make theological points yourself? I'm not really sure what you were attacking McCracken for. The only real criticism I hear is that he is intuiting cultural trends about a culture. Is that uncommon in this genre? I haven't read McCracken, and he might be a first class (beep), but thanks to your editorializing, I still no nothing about McCracken. The faults you excoriate him for are small. If Wilson's primary criticism is a lack of respect for the old guard, then perhaps McCracken should be more polite. But it's hardly disrespect to ask the older generation to stop behaving like the children. What McCracken seems to be saying is he would like to learn at the feet of elders. That's not an pretension Mr. Wilson. That's wisdom.
stephy
Good on you, John Wilson.
Christopher Benson
Three-part response. On the point of "evangelical Christian leadership," Wilson rightly asks, "Who are the 'evangelical leaders' that have hatched this plan?" There is an annoying habit among Christians who speak about evangelical leaders when there are none––or few––to speak of because the old coalition of evangelicalism is in decline. James Davison Hunter says in his new book, "To Change the World," that American Christianity suffers from a "weak culture" because of (1) fragmentation, which is evident in the "disarray" of leadership within the evangelical movement, and (2) acculturation, which is evident in the "hipster Christianity" that McCracken describes. Because no one is leading the pluriform movement of evangelicalism, McCracken would do well to refrain from speaking about "evangelical leaders" in the abstract or to name names. The churches mentioned in his WSJ article do not constitute what he calls "evangelical Christian leadership."
Christopher Benson
Part Two. On the point of authenticity, I think Wilson is both unfair and mistaken to describe the younger evangelical longing ("we want real") as a "combination of pretension and naïveté." What is wrong with the desire for authentic Christianity? This is a perennial desire of Christians throughout church history. For evidence, go no further than the epistle to the Galatians, where the apostle Paul is trying to keep authentic Christianity "on message" when rival versions threaten it. McCracken hints at what he means by a "real" church in the last paragraph: it is one where Jesus Christ exposes the "utterly phony, ephemeral, narcissistic, image-obsessed and sex-drenched" world. I respect a younger evangelical voice that calls us to authentic Christianity, even if his book has already been written by other perceptive analysts: see Os Guinness, "Prophetic Untimeliness " (2003); David Wells, "The Courage to Be Protestant" (2008); and Michael Horton, "Christless Christianity" (2008).
Christopher Benson
Part Three I will register two concerns that could only be addressed by reading the book. First, I am skeptical about the pathological obsession with generational identity among Christians. Where is the wisdom of Ecclesiastes when we need it: "What has been will be again, what has been done will be done again; there is nothing new under the sun" (1:9)? Second, I hope McCracken has not fallen prey to the acculturation he tries to resist when he distinguishes between "wannabe cool" and authentically cool. The whole notion of "cool" does not sit easily with this Kierkegaardian Christian who believes the Gospel, the Cross, and the Church ought to be a scandal. And let's face it: there should be nothing "cool" about a scandal despite the depressing examples in our society (think: the Bill Clinton and Monica Lewinsky scandal).
Don
Rachel: Yes, Wilson is technically reviewing the WSJ article, which is really strange considering this publication is called Books and Culture. McCracken goes into detail in the book and names names... so why is John Wilson getting all riled up about the Cliff's Notes version?
toddh
Love the editorial! It's not out of line for Wilson to ask the author to provide a little data to back up his assertions. I could say some of the same stuff as McCracken with some anecdotes and some of my own prejudices, but nobody should listen to either of us without some research to back it up.
Robert Donahoo
The "evangelical leaders" Mr. Wilson wonders about tend to be those who self-annoint themselves as much or are given that name on Fox news where they pander to non-Christian voices of the political right. As for Mr. McCracken, his search for the real in church has been the search of every believer at least since Ananias and Sapphira. It is also what each individual is called to be no matter what church he or she attends.
Paul Grant
This discussion has been going on for at least forty years. I am in my thirties, and once upon a time was tempted to wield "Baby Boomer" as an insult, until I learned to listen. Some Boomers indeed made shallow, hipster Christianity. And some--merely one example--have slowly, painfully, worked to undo racial segregation in the church. Some have led lives of fashionable consumerism, and some have poured themselves out in every kind of global Christian sacrifice. And it's usually the quiet ones. To categorically refuse to learn from the previous generation is to to cut oneself off from the great cloud of witnesses. For the record, the word "hip" is of African provenance, and refers to vision--as in I can see farther than you. Hip has many variations, but they usually boil down to shaming others. In fact, shame and shaming are always clues to the presence of cool in a debate. p.g.
John
Wilson's probably just upset that McCracken, a rookie author in his 20's, already has more people reading his book than have read "Books & Culture" in the last 15 years combined.
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